Lithia UK Confirmed as 2025 Sponsor of Nottingham Pride

We’re proud to announce that Lithia UK will once again be an official sponsor of Nottingham Pride 2025.

Following our involvement in Nottingham Pride 2024, we’re thrilled to continue our partnership with this vibrant celebration of LGBTQIA+ identity and visibility. This year’s event will take place on Saturday 26th July 2025.

As part of our sponsorship, Lithia UK colleagues, friends, and family members will proudly join the Pride parade. More than 30 members of the team will march through the city streets alongside a BMW X7 wrapped in a bespoke Pride livery, celebrating the diversity of our people and the communities we serve.

Sian Hall, UK People Director at Lithia UK, said:

“We believe in driving progress not just on the road, but within our community. Taking part in Nottingham Pride is a meaningful way for us to stand with our LGBTQIA+ colleagues and customers, and to actively support a more inclusive society.”

Our Pride sponsorship forms part of Lithia UK’s broader commitment to Diversity, Equity, and Inclusion (DEI). Throughout Pride Month, we’ve been sharing educational and inspiring content with our colleagues to highlight the history of Pride, encourage allyship, and promote LGBTQIA+ inclusion in the workplace.

These efforts are underpinned by employee resource groups, long-term community partnerships, and a culture that champions respect, openness, and representation.

Leigh Ellis, Chair of Nottingham Pride, commented:

“We’re delighted to have Lithia UK back as a sponsor for Notts Pride 2025. Their continued support helps us deliver a Pride that’s inclusive, vibrant, and truly representative of our community. It’s fantastic to see a major local employer not only showing up on the day, but also doing the work all year round to promote equality and allyship within their business.”